What an Ethical SEO Company Can Do For You

There is a need for companies to get a reputable SEO company to help with the search engine optimization process of their websites. This company can help push the website’s ranking in search engines and make it more visible to the target market. If the search engine optimization is done correctly, this will mean more business and profit to your own company.

The said company can do a lot of things for you. What they will do isn’t a single-step process though. It necessitates a number of steps that can take up to several months to complete. Here are the steps commonly involved in the SEO process:

Research, Audit and Analysis

seo– Keyword research. This step requires the identification and research of keywords that can produce the best results in search engine optimization and can push the website to achieve good rankings. The ideal keyword is used as a search keyword by the target market, relevant to your business, and not used heavily by competitors.

– Google Webmaster Tools analysis. The SEO agency will ask permission to review your history and current status in Google Webmaster Tools. Doing that can help bring to light opportunities, potential technical issues, and penalties affecting your rankings negatively.

– Google Analytics analysis. The SEO agency will review your past performances via Google Analytics or its alternative. Through this review, trends and opportunities that are both positive and negative can be revealed and that can help with improving the website.

– Link profile analysis. The link profile must be checked as well to ensure that there are no spammy links that can negatively affect your page rankings. Link cleanup will become easier to do when the link profile has been thoroughly reviewed beforehand.

– Site audit. Auditing the website of the client is intended for improving rankings and metrics. In site auditing, factors such as title tags, internal linking, meta description tags, content, load speed, URL structure, usability, and design are tested or checked.


– Code overhaul.  Overhauling the code is essential to making your website more SEO friendly. The overhauling task can range from light cleanup of your existing code to complete replacement while keeping the existing design.

– Website redesign. It is oftentimes necessary to redesign the website because the current one you have might be outdated, has poor code, gets visitors poorly, and the likes. It depends on the results of the initial research.

– Link building. This activity is not a one-time service. In fact, it’s one that will not end. There should be a constant stream of fresh links for your website to let Google know that it is still relevant. Many link-building activities can be done online nowadays.

– Link removal and disavowal. There might be links found in your link profile that are of low quality or harmful. These links must be removed, otherwise you might get a penalty. If these harmful links are impossible to remove, then disavowing them is the other alternative you can choose.

– Link monitoring. It is rare to get a negative SEO attack but it is not impossible. That is why it is highly recommended to keep an eye on the links, especially the inbound ones. Not only that, link monitoring is also a way for you to keep track of where inbound links should go when the destination link has been modified.

– Competitor research. The focus of SEO firms is not only on their client’s website. Their client’s competitor’s websites must be researched and monitored as well. Monitoring them allows the identification of keywords that may become relevant to your own business website. It is easier to replicate what they do when they are being monitored as well.

– Brand monitoring. In most cases, the mention of your company, products, or services will include a link pointing back to your website. However, there are cases when that does not happen. For such instances, it is the job of SEO firms to find these and seek to obtain an appropriate link.

– Outreach. This is an activity that reaches out to those companies or websites that may be relevant to what you have to offer in your own website. It should be easy to promote content as well as generate links when these relevant websites or companies are involved.

These are just some of the jobs that the SEO company can do for you. These may sound simple but they aren’t. Only SEO specialists can do a great job at these tasks. That is why it is a must for you to hire the best company you can find to meet your search engine optimization needs.

Five Basic Internet Marketing Elements for a More Effective Audience Feedback

The main purpose of internet marketing is to draw the netizens’ interest towards your products and services to increase market population and ultimately, increase business profit. However, it is important to pay attention on the impression you leave on your audience because a negative review can stay on the World Wide Web for as long as its post’s archives and servers exist.

Although advertisers and marketers don’t have full control on all the kinds of feedback they earn on social media, they can increase positive online feedback by giving the right amount of attention on the following basic internet marketing elements:

Content Relevance

Aside from its timeliness, the relevance of a web content is determined by the length and amount of related information woven in it. Avoid lengthy contents filled with heavy and unrelated information, as this will cause online readers to lose interest in your articles and ads before they even finish reading the first paragraph. Likewise, an extremely short content may make readers think that you have provided them with insufficient details about the product or topic that you are marketing.

Filter your content by focusing on one topic at a time, and arrange the flow of your information based on its relevance with the subject that you aim to draw attention to. For example, if you’re trying to promote a new beauty product, then focus on its beautifying properties, instead of filling your site with adjectives that praise it and its manufacturers.

Keyword Stuffing

Keyword StuffingAlthough keyword highlighting is an effective way to boost your SEO ranking, it can also sabotage your contents if you repeat your chosen keywords too much. Wording and phrasing redundancies can disrupt the flow of thought in your ads and articles. To avoid this, control the number of keyword appearance in your content by assigning a designated portion in the body where it will be included. For example, limit your keyword inclusion by mentioning it once on the introduction, body and conclusion of your promotional articles.

Content Diversity

Just as keyword repetitions can break a good content flow, so can topic redundancies break the audience’s interest for a business blog or a merchandise website. As one would in traditional marketing, a marketer will have to apply the basics of understanding his target market’s preferences into the field of internet marketing. Behavioral targeting, or understanding the wants and needs of your target customers will help you adjust the flavor and variety of your topic contents. For example, if you are publishing a series of blog entries promoting a particular clothing line, you can show your readers variety in topic focus by highlighting different styles and trends being designed by the brand in each blog article.

To be particular, if the clothing brand focuses on women’s clothing, try featuring their designs by color palette in your first blog entry, then according to occasion or event in your second entry, and perhaps according to seasonal trends in your third entry.

Links and Affiliates

Just as using ads may help pull in more audience, so can adding links and affiliates to your website. However, always keep your links and affiliations related to the merchandise and services that you are marketing. Adding links and partnerships that may be farfetched from the type of goods and services you are promoting will be a waste of effort and site bandwidth, as you’d only end up drawing the attention of audience who are least likely to be part of your potential market.

Images and File Attachments

Visual appeal is crucial in internet marketing because it gives your potential customers a peek of the actual item or service, which you are promoting. Although high-resolution photographs look appealing, keep in mind that not all gadgets and internet speed are capable of loading it on the viewer’s screen. Likewise, avoid images that may be easy to load but are too small and grainy since this will make you appear illegitimate. Keep your images clear and decent, and make sure it focuses on the products or services you are marketing to keep it professional.

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