The main purpose of internet marketing is to draw the netizens’ interest towards your products and services to increase market population and ultimately, increase business profit. However, it is important to pay attention on the impression you leave on your audience because a negative review can stay on the World Wide Web for as long as its post’s archives and servers exist.
Although advertisers and marketers don’t have full control on all the kinds of feedback they earn on social media, they can increase positive online feedback by giving the right amount of attention on the following basic internet marketing elements:
Aside from its timeliness, the relevance of a web content is determined by the length and amount of related information woven in it. Avoid lengthy contents filled with heavy and unrelated information, as this will cause online readers to lose interest in your articles and ads before they even finish reading the first paragraph. Likewise, an extremely short content may make readers think that you have provided them with insufficient details about the product or topic that you are marketing.
Filter your content by focusing on one topic at a time, and arrange the flow of your information based on its relevance with the subject that you aim to draw attention to. For example, if you’re trying to promote a new beauty product, then focus on its beautifying properties, instead of filling your site with adjectives that praise it and its manufacturers.
Although keyword highlighting is an effective way to boost your SEO ranking, it can also sabotage your contents if you repeat your chosen keywords too much. Wording and phrasing redundancies can disrupt the flow of thought in your ads and articles. To avoid this, control the number of keyword appearance in your content by assigning a designated portion in the body where it will be included. For example, limit your keyword inclusion by mentioning it once on the introduction, body and conclusion of your promotional articles.
Just as keyword repetitions can break a good content flow, so can topic redundancies break the audience’s interest for a business blog or a merchandise website. As one would in traditional marketing, a marketer will have to apply the basics of understanding his target market’s preferences into the field of internet marketing. Behavioral targeting, or understanding the wants and needs of your target customers will help you adjust the flavor and variety of your topic contents. For example, if you are publishing a series of blog entries promoting a particular clothing line, you can show your readers variety in topic focus by highlighting different styles and trends being designed by the brand in each blog article.
To be particular, if the clothing brand focuses on women’s clothing, try featuring their designs by color palette in your first blog entry, then according to occasion or event in your second entry, and perhaps according to seasonal trends in your third entry.
Links and Affiliates
Just as using ads may help pull in more audience, so can adding links and affiliates to your website. However, always keep your links and affiliations related to the merchandise and services that you are marketing. Adding links and partnerships that may be farfetched from the type of goods and services you are promoting will be a waste of effort and site bandwidth, as you’d only end up drawing the attention of audience who are least likely to be part of your potential market.
Images and File Attachments
Visual appeal is crucial in internet marketing because it gives your potential customers a peek of the actual item or service, which you are promoting. Although high-resolution photographs look appealing, keep in mind that not all gadgets and internet speed are capable of loading it on the viewer’s screen. Likewise, avoid images that may be easy to load but are too small and grainy since this will make you appear illegitimate. Keep your images clear and decent, and make sure it focuses on the products or services you are marketing to keep it professional.